Really Really Nice Wines

  • Branding

  • Logo Design

  • Web Design

  • Design

Timeline: Two Months
Role:
Freelance Graphic Designer
Co-Graphic Designer: Hannah Gregory at Outside In Design Studio
Goals:
Logo element captured the friendly, approachable vibe of the shop
Constraints:
create branding that captured the vibes the owners of RRNW wanted to attract while maintaining their style

When Darrin and Miriam took over Spirit Wines and sought to rebrand the shop, they turned to us for guidance. With a list of potential names in hand, we collaborated closely to identify the name that best resonated with their vision. After conducting thorough research and creating initial branding mockups, we landed on the name "Really Really Nice Wines" (RRNW). From there, the real creative journey began.

In partnership with Hannah Gregory, we explored various branding concepts, quickly falling in love with the "double thumbs" iconography, which became a cornerstone of RRNW’s visual identity. Together with Darrin and Miriam, we meticulously refined the typeface, color palette, and overall brand suite, ensuring that every element captured the friendly, approachable vibe of the shop.

With a strong brand identity established, we moved on to building the website. Darrin and Miriam had a clear vision for the site’s look and feel, which allowed us to bring their ideas to life swiftly and effectively. The result was a website that not only reflected the brand’s personality but also provided an intuitive and engaging user experience.

Check it out at reallyreallynicewines.com